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| 文章编号：1672-3104(2015)06-0050-06 |
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商标许可中利益分享理论探析——王老吉案之启示与回应 |
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阳贤文，曹新明 |
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（中南财经政法大学知识产权研究中心，湖北武汉，430200） |
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| 摘 要： 商标许可有利于许可人利益最大化，也有利于被许可人借助他人品牌打开市场。利益分享虽然建立在利益平衡的基础之上，但与利益平衡又有所区别，利益分享不仅存在于双方合作的过程中，还延伸至合作结束之后的合理期限内，且不能损害消费者的合法利益。 |
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| 关键词： 商标许可；利益分享；商标吸收；路径选择 |
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Theoretical exploration into interests sharing in trademark licensing: Implications of and responses to the Wang-Laoji case |
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YANG Xianwen, CAO Xinming |
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（Intellectual Property Research Center, Zhongnan University of Economics and Law, Wuhan 430200, China） |
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| Abstract: Trademark licensing is conducive to maximize the interests of the licensor, and the licensee can use another brand to open markets. Although the benefit-sharing is established on the basis of the interests balancing, there are differences between benefit-sharing and the interests balancing. Benefit-sharing not only exits in the process of cooperation between both parties, but also extends to a reasonable period after expiry of cooperation and exerts no harm to the legitimate interests of consumers. |
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Key words: trademark licensing; benefit sharing; trademark absorption; path selection |
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