自然科学版 英文版
自然科学版 英文版
自然科学版 英文版
 

中南大学学报(社会科学版)
ZHONGNAN DAXUE XUEBAO(SHEHUI KEXUE BAN)

2015年12月第21卷第6期
   
本文已被:浏览1331次    下载678次   
文章编号:1672-3104(2015)06-0050-06
 
商标许可中利益分享理论探析——王老吉案之启示与回应
 
阳贤文,曹新明
 
(中南财经政法大学知识产权研究中心,湖北武汉,430200)
 
摘  要: 商标许可有利于许可人利益最大化,也有利于被许可人借助他人品牌打开市场。利益分享虽然建立在利益平衡的基础之上,但与利益平衡又有所区别,利益分享不仅存在于双方合作的过程中,还延伸至合作结束之后的合理期限内,且不能损害消费者的合法利益。
 
关键词: 商标许可;利益分享;商标吸收;路径选择
 
 
Theoretical exploration into interests sharing in trademark licensing: Implications of and responses to the Wang-Laoji case
 
YANG Xianwen, CAO Xinming
 
(Intellectual Property Research Center, Zhongnan University of Economics and Law, Wuhan 430200, China)
 
Abstract: Trademark licensing is conducive to maximize the interests of the licensor, and the licensee can use another brand to open markets. Although the benefit-sharing is established on the basis of the interests balancing, there are differences between benefit-sharing and the interests balancing. Benefit-sharing not only exits in the process of cooperation between both parties, but also extends to a reasonable period after expiry of cooperation and exerts no harm to the legitimate interests of consumers.
 
Key words: trademark licensing; benefit sharing; trademark absorption; path selection
 
 
版权所有:《中南大学学报(社会科学版)》编辑部 
地 址:湖南省长沙市岳麓区麓山南路932号     邮编: 410083
电 话: 0731-88830141
电子邮箱: znsk@csu.edu.cn 湘ICP备09001153号-4