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| 文章编号：1672-3104(2008)06−0807−09 |
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敏捷性与创业绩效关系的边界条件研究 |
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沈超红，王重鸣 |
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（中南大学商学院，湖南长沙，410083；浙江大学管理学院，浙江杭州，310058） |
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| 摘 要： 针对企业敏捷性的困惑，运用模拟实验方法，对企业行动的敏捷性与创业绩效关系的边界条件进行了探索，研究发现“决策框架”是敏捷性行动与创业绩效——员工承诺度和客户信任度之间的一个调节变量。同样的敏捷性，得益框架正向调节敏捷性与创业过程之间的关系；损失框架负向调节敏捷性与创业绩效之间的关系；在孤立框架下，不同敏捷性对员工承诺度、客户信任度没有显著性影响。该研究发现拓展了“框架效应”的外部效度，对创业企业控制“敏捷性”的度提供了理论依据。 |
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| 关键词： 决策框架；敏捷性；创业绩效；调节作用 |
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A study on the moderating effect of decision frame between
the agility and entrepreneurial performance |
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SHEN Chaohong, WANG Zhongming |
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（Business School, Central South University, Changsha 410083, China;
Management School, Zhejiang University, Hangzhou 310058, China） |
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| Abstract: This study experimentally simulated the mechanism of Entrepreneurial Performance formation, testing the moderating role of framing effect between agility and employee commitment or customer trust. By simulating two actually happened entrepreneurial events, we developed a loss frame, a gain frame, and an isolation frame. Our study result indicated that the loss frame had a reverse moderation effect between agility and customer trust, but the gain frame had a forward moderation effect between agility and customer trust. In the situation of isolation frame, different levels of agility showed no significant effect on employee commitment or customer trust. |
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Key words: decision-making frame; agility; entrepreneurial performance; effect of moderating |
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