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文章编号:1672-3104(2006)06-0746-06 |
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名人博客的传播特征分析 |
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聂茂,李君 |
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(中南大学文学院,湖南长沙, 410083) |
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摘 要: 通过对名人博客这一社会热点现象进行全面解读,发现其表现出传播主体身份“实名化”、把关人缺位、传统媒体造势的传播精神态势,传播模式方面则表现出“多重自我的主动展现,内容的限制性暴露,‘去层级’的互动交流,慕名前来的心灵满足”等传播特征。 |
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关键词: 名人博客;传播精神态势;传播模式 |
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On communication spiritual state of celebrity blog |
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NIE Mao, LI Jun |
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(School of Literature, Central South University, Changsha 410083, China) |
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Abstract: The authors expound celebrity blog from the aspects and view of communication, and find that the disseminator s identity is authenticity, the gatekeeper is lack and traditional mass media is cooperative in celebrity blog s communication process, which also exert following influence concerning the nature of this new pattern: multi-self expressing, exposing limitativly, communicating freely without ranks, being visited with the admiring mood. |
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Key words: celebrity blog;communication spiritual state;communication pattern |
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