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| 文章编号：1672-3104(2006)02-0231-05 |
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创业成功关键因素与创业绩效指标研究 |
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沈超红1,2,罗亮2 |
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（1.浙江大学管理学院,浙江杭州, 310058） |
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摘 要： 对五家典型创业型企业的创业者(或总经理)访谈案例的分析表明:关于创业成功,可有核心技术、团队结构和战略定位三大关键因素;通过对关键事件的分析,可有财务、顾客、内部经营和员工四个层面的创业绩效评价指标。
附件: 2006-2-18 |
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关键词： 创业型企业;内容分析法;成功关键因素;创业绩效评价指标
中图分类号:F27文献标识码:A
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A study on the key factors of entrepreneurial success and
the criteria of performance appraisal |
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SHEN Chao-hong1,2, LUO Liang2 |
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（1. Management School, Zhejiang University, Hangzhou 310058, China;
2. Business School, Central South University, Changsha 410083, China） |
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| Abstract: The study on the key factors of entrepreneurial success summed up three key factors: the core technology, team structure and the strategic positioning; Based on the analysis of critical incident, the paper put forward four aspects of performance appraisal criteria: the financial, customer, internal business operations and employees, and further analyzed the intrinsic logic of multidimensional performance indicators“employees satisfaction-internal process improving-customer satisfaction-financial performance”. |
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Key words: entrepreneurial firms; the content analysis method; key factors of success; the criteria of entrepreneurial performance appraisal |
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