|
| 文章编号：1672-3104(2009)06-0844-04 |
| |
|
长株潭城市文化产业的SWOT分析与文化品牌建设 |
| |
周玉波，马颖 |
| |
|
（湖南师范大学商学院，湖南长沙，410081） |
| |
| 摘 要： 加大城市文化品牌建设的力度，全力打造富有深厚内涵和鲜明特色的城市文化品牌，既是城市群建设和发展的战略目标，也是目前面临的新课题。每个城市都有其文化个性和特征，这也是打造文化品牌的基础。SWOT分析法是战略决策的基本方法，运用其基本原理分析长株潭文化产业状况，探求长株潭文化品牌建设的相应对策。 |
| |
| 关键词： 长株潭；文化产业；SWOT；品牌建设 |
| |
|
| |
The establishment of Chang-Zhu-Tan’s top-notch culture products
based on SWOT analysis method |
| |
ZHOU Yubo, MA Ying |
| |
（Business College of Hunan Normal University, Changsha 410081, China） |
| |
| Abstract: To increase the effort of establishment urban culture products, so as to create top-notch ones has profound connotation and distinct brand feature is not only a strategic objective of building and developing a city group but also a new subject we are facing now. Every city has its own cultural features and characteristic, which is the basis of creating a culture brand. SWOT analysis is a basic method of strategic decision-making. In this paper the author applies the basic principles of SWOT analysis to dissect the industry situation of Chang-Zhu-Tan so as to seek for corresponding countermeasures to establish Chang-Zhu-Tan top-notch culture products. |
| |
Key words: Chang-Zhu-Tan; cultural industry; SWOT; establishment of top-notch cultural products |
| |
|
