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文章编号:1672-3104(2009)06-0795-06 |
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城市符号的视觉语义探析 |
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孙湘明,成宝平 |
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(中南大学艺术学院,湖南长沙,410083) |
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摘 要: 城市符号是城市文化的载体,同时也是城市视觉语义的载体。文章从符号学角度对城市符号进行了系统的研究,分析了城市符号物质形式与符号语义,阐述了城市符号的“形”与“义”的辩证统一关系,并以语义学理论为指导,从城市符号的表层语义、深层语义等层面探讨了城市符号的语义形式,为城市品牌形象建设提供理论参考。 |
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关键词: 城市符号;视觉;语义;城市标志 |
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The ideas of power and Tao in Xunzi |
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QIANG Zhonghua |
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(College of Chinese Language and Literature of China West Normal University, Nanchong 637009, China) |
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Abstract: Power is very important. Only with power, political ideals of wise statesmen can be effectively put into practice. The pursuit of wise statemen of power with justice and would rather lose power and not lose justice. They don’t flatter bigwigs. Sovereign must exercise correctly the power. Otherwise, they will lose the power. The power may not be averagely but equally distributed. The different ranks of positions, wealth, and occupations can promot progress of society and the different ranks just mean equality in fact. |
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Key words: Xunzi; power; Tao |
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