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中南大学学报(社会科学版)
ZHONGNAN DAXUE XUEBAO(SHEHUI KEXUE BAN)

2024年03月第30卷第2期
   
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文章编号:1672-3104(2024)02-0085-16
 
地方保护政策对中国新能源汽车市场推广的影响分析
 
熊勇清,林予衡
 
(中南大学商学院,湖南长沙,410083)
 
摘  要: 加快建设全国统一大市场对推动中国新能源汽车产业发展具有重要意义,而各地频发的地方保护现象却成为阻碍新能源汽车市场推广的主要因素。以2010—2021年中国28个省(市、区)新能源汽车推广数量的面板数据作为研究样本,分析了地方保护政策对新能源汽车市场规模和市场占比的影响,以及产品市场发育程度在其中的调节和门槛效应。研究结果表明,地方保护政策对新能源汽车市场规模扩大和市场占比提升均有显著的抑制作用,产品市场发育程度在该影响过程中具有调节性作用,地方保护政策对市场规模的作用受到产品市场发育程度单一门槛效应的影响,而对市场占比的作用则受双重门槛效应的影响,呈现出先促进后抑制的倒“U”型特征。进一步研究显示,地方保护政策通过加深能源市场分割阻碍了新能源汽车市场推广。区域异质性表明,东部地区的地方保护政策对新能源汽车市场推广有显著的抑制作用,而中西部地区的保护政策则有助于市场规模的扩大;在有新能源汽车上市企业母公司的地区,地方保护政策的抑制作用更为明显;而在没有此类企业的地区,其抑制作用相对较弱。研究结论为打破中国新能源汽车产业中的地方保护主义、推动产业可持续发展提供了决策参考。
 
关键词: 新能源汽车;市场推广;地方保护主义;产品市场发育程度;区域异质性
 
 
On how the local protectionist policies affect the promotion of China's new energy vehicle market
 
XIONG Yongqing, LIN Yuheng
 
(School of Business, Central South University, Changsha 410083, China)
 
Abstract: Accelerating the establishment of a nationally unified large market is crucial for promoting the development of China's new energy vehicle (NEV) industry, while the frequent occurrence of local protectionism has become a key obstacle to the widespread promotion of the NEV market. This article, by taking panel data on the promotion of NEVs in 28 provinces (municipalities, autonomous regions) of China from 2010 to 2021 as research samples, analyzes the impact of local protectionist policies on the scale and market share of the NEV market, as well as the moderating and threshold effects of product market development. The research findings indicate that local protectionist policies exert a significant inhibitory effect on both the expansion of the NEV market scale and the increase in market share. Product market development plays a moderating role in this process, with the effect of local protectionist policies on market scale being influenced by a single threshold effect of product market development, while their effect on market share is influenced by double threshold effects, exhibiting an inverted "U" shaped feature of initially promoting and then inhibiting. Further research demonstrates that local protectionist policies hinder the promotion of the NEV market by deepening energy market segmentation. Regional heterogeneity indicates that local protectionist policies in eastern regions significantly inhibit the promotion of the NEV market, while they have a promoting effect in central and western regions. In regions where parent companies of listed NEV manufacturers are present, the inhibitory effect of local protectionist policies is more pronounced, whereas in regions without such companies, their inhibitory effect is relatively weaker. The research conclusions provide decision-making references for breaking through local protectionism in China's NEV industry and promoting its sustainable development.
 
Key words: new energy vehicle; market promotion; local protectionism; growth level of product marketization; regional heterogeneity
 
 
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