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| 文章编号：1672-3104(2023)02-0096-13 |
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不同产品创新模式下的制造企业绿色供应链信息分享策略 |
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汤长安1，高鹏2，薛佳2,3 |
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（1.湖南第一师范学院商学院，湖南长沙，410205；
2.江苏理工学院管理学院，江苏常州，213001；
3.江苏大学管理学院，江苏镇江，212013） |
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| 摘 要： 数字经济背景下，制造企业绿色供应链的产品创新决策受绿色产品需求不确定性的显著影响，从而引起对信息预测和分享的关注。为给企业增强信息分享的经济价值及环境价值提供借鉴，利用博弈论研究了不同产品创新模式下制造企业绿色供应链的信息分享策略，分别建立并求解了独立创新和联合创新模式下制造商不预测信息(MB和UB)、预测但不分享信息(MN和UN)、预测且分享信息(MS和US)六种模型。研究发现，独立创新模式下信息分享会引起上游供应商“攫取”下游制造商利润，不利于供应链总利润的提升；联合创新模式下，若绿色创新效率高于某一阈值，信息分享能实现供应链各主体期望经济利润的共赢，否则可能需建立信息分享利益补偿机制；联合创新模式下信息分享对供应商、制造商的经济价值均高于独立创新模式下的相应经济价值；两种模式下信息分享到底能实现怎样的社会价值，则受到绿色创新效率以及消费者绿色产品偏好的综合影响。 |
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| 关键词： 制造企业；绿色供应链；联合产品创新；信息分享 |
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Green supply chain information sharing strategy of manufacturing enterprises under different product innovation modes |
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TANG Changan1, GAO Peng2, XUE Jia2,3 |
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（1. School of Business, Hunan First Normal University, Changsha 410205, China;
2. School of Management, Jiangsu University of Technology, Changzhou 213001, China;
3.School of Management, Jiangsu University, Zhenjiang 212013, China） |
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| Abstract: In the context of the digital economy, the uncertainty of demand for green products will significantly affect the product innovation decisions of the manufacturing green supply chain, which hence arouses attention to information forecasting and sharing. In order to provide references for enterprises to enhance the economic and environmental value of information sharing, the paper, by employing game theory, studies green supply chain information sharing strategies considering different product innovation modes, establishes and interprets respectively the six strategy models of independent innovation mode and joint innovation mode, namely, manufacturers not predicting information (MB and UB), predicting but not sharing information (MN and UN), predicting and sharing information (MS and US). The study finds that information sharing under the independent innovation mode will cause upstream suppliers to “grab” the profits of downstream manufacturers, which is not conducive to the improvement of the overall economic performance of the supply chain. It is also found that under the joint innovation mode, if the efficiency of green innovation is higher than a certain threshold, information sharing can achieve win-win economic benefits for all members of the supply chain, otherwise it may be necessary to establish a compensation mechanism for information sharing benefits; that the economic value of information sharing to suppliers and manufacturers under joint innovation mode is always higher than that of independent innovation mode; and that the social value that information sharing can achieve under the two modes is affected by the efficiency of green innovation and consumers’ preference for green products. |
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Key words: manufacturing enterprises; green supply chain; joint product innovation; information sharing |
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