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| 文章编号：1672-3104(2018)02-0179-06 |
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论认知传播学的身份定位与发展向度 |
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梁湘梓 |
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（四川大学新闻传播研究所，四川成都，610065） |
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| 摘 要： 认知传播学将“认知科学”引入传播学的研究体系，是近年来我国学者进行学科反思后的一次自发性的学术创新。总结目前认知传播学研究的五大特征可以发现，不同学科背景的学者的加入使得认知传播学的研究多元化、交叉化，但这也在一定程度上加深了确认认知传播学身份及边界的难度。根据三种社会科学逻辑，可以确定认知传播学的身份定位应该在建设性后现代场域；考量认知传播学的未来发展，应该在明确认知传播与传播学、认知传播与认知科学两组概念的基础上，合理的跨界平台配合以及科学技术的支撑，是认知传播学后续发展不容忽视的基础面向。 |
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| 关键词： 认知传播学；身份定位；发展向度；认知科学 |
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On the dimension of status orientation and development of cognitive communication |
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LIANG Xiangzi |
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（Institute of Journalism and Communication, Sichuan University, Chengdu 610065, China） |
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| Abstract: Cognitive communication has introduced “Cognitive Science” into the research system of communication, which is a spontaneous academic innovation after reflection by scholars in recent years. The entry of scholars from different disciplines makes the research of cognitive communication diversified and intersecting, but this also deepens the difficulty of confirming its identity and boundary. According to the three kinds of social science logic, we can confirm that the identity orientation of cognitive communication should be in the constructive postmodern field, that examining the future development of cognitive communication should be based on the specification and clarification of such two sets of concepts as cognitive dissemination and communication, and cognitive dissemination and cognitive science, and that reasonable cross-platform cooperation and support of technology is a fundamental aspect that can not be ignored. |
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Key words: cognitive communication; identity positioning; development orientation; cognitive science |
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