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| 文章编号：1672-3104(2017)05-0179-05 |
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信息设计的社群逻辑 |
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廖宏勇 |
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（中山大学传播与设计学院，广东广州， 510006） |
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| 摘 要： 以“社群”方式理解用户，可以将信息设计实际上的“物本”诉求转化为真实意义的“人本”诉求，用社会的视角去考量用户被物欲掩盖的主观能动性，进而以价值理性衡量其在设计中的重要意义；可以将抽象概念的“用户”转化为拥有共同价值观的社会单位，由此能够以客观的方式去分析他们的需求，从而为他们提供更为人性化的价值服务。产品意识的延展，使信息设计的美学标准内涵具备了更丰富的意义——从简单的“用”，到共同的“创造”，由此“如何构建互动的社群关系”已成为信息设计的核心问题。要构建这样的社群关系，我们需要理解用户的“自我”观，以及如何围绕这一共享式的“自我”观去实现产品的价值诉求。 |
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| 关键词： 社群； 平台； 互动； “自我”观 |
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The community logic in information design |
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LIAO Hongyong |
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（School of Communication and Design, Sun Yat-Sen University, Guangzhou 510006, China） |
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| Abstract: Researching the user on “Community” thinking can turn the object-oriented appeals to people-oriented ones and find the user’s subjective initiative from social perspective, and then use the value rationality to measure its significance. Furthermore, it can turn the “user” from an abstract concept to a kind of social unit with the common values. Thus, we are able to analyze their real demand in the more objective way, which allows us to provide more humanized service for them. With product-conscious extension, the connotation of aesthetic standards of information design has richer meaning, which means mutual creation rather than simple “use”. Accordingly, how to construct an interactive community has become a gist in information design. In order to attain that, we need to understand the user's “self” concept and realize the value design by focusing on such a shared “self” concept. |
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Key words: community; platform; interactive; “self” concept. |
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