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| 文章编号：1672-3104(2016)03-0183-07 |
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论融合文化中好莱坞电影的跨媒体叙事——詹金斯电影艺术传播思想探析 |
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李盼君 |
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（东南大学艺术学院，江苏南京，211100） |
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| 摘 要： 在当代文化研究学者亨利·詹金斯看来，作为一种新型叙事模式，当代好莱坞电影艺术的跨媒体叙事是在融合文化语境中生成的意义生产与传播机制。它力图超越单一的媒体本位，将多种类型的媒体文本进行有机整合并通过协同叙事的方式建构一个宏大的故事世界。跨媒体叙事以协作著述为艺术创作基础，它促进了不同的专业艺术创作者之间以及专业艺术创作者与普通受众之间的深入对话与融合。此外，跨媒体叙事也突破了传统上专家范式的束缚，推动生成了集体智慧和参与文化，因此体现出了有关电影艺术传播的媒体范式转型和社会关系重构。 |
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| 关键词： 跨媒体叙事；协同叙事；协作著述；集体智慧；参与文化 |
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Transmedia storytelling in Hollywood movies in cultural convergence: On Henry Jenkins’s theory of movie communication |
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LI Panjun |
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（School of Arts, Southeast University, Nanjing 211100, China） |
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| Abstract: In the view of Henry Jenkins, transmedia storytelling of contemporary Hollywood movies, as a new pattern of storytelling, refers to the mechanism of producing and exchanging meanings generated in the context of cultural convergence. Transmedia storytelling attempts to transcend the media ontology and construct a grand story world by integrating various types of media texts and through synergistic storytelling. Transmedia storytelling is based on the collaborative authorship, so it promotes deep dialogues and convergence among different artists, and between artists and audiences. Most importantly, transmedia storytelling has broken through the restraints of the traditional expert paradigm and promoted the development of collective intelligence and participatory culture, hence embodying the transformation of media paradigm and reconstruction of social relations concerning the artistic transmission of movies. |
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Key words: transmedia storytelling; synergistic storytelling; collaborative authorship; collective intelligence; participatory culture |
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