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中南大学学报(社会科学版)
ZHONGNAN DAXUE XUEBAO(SHEHUI KEXUE BAN)

2015年10月第21卷第5期
   
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文章编号:1672-3104(2015)05-0209-06
 
媒介融合场域下城市社区传播演变的动力模式研究
 
姜海,柴子凡
 
(四川大学新闻传播研究所,四川成都,610065)
 
摘  要: 随着媒介融合进入到更深层次的建构阶段,城市社区传播的模式也在其加速的融合中演变、转合,并呈现出新的传播范式与呈现形态。通过梳理媒介融合下的社区传播的本质、转型、意识的现状,归纳出驱动化、传导化、簇群化、仪式化、结构化的五种传播驱力,并指出当前社区传播中所呈现出的诸如身体传播、景观建构、个人仪式等新的空间实践特征,揭示其在国家与地域建设中的重新定位。
 
关键词: 社区传播;媒介融合;动力模式;空间实践
 
 
The study on dynamic evolving model of city communitycommunication under media integration field
 
JIANG Hai, CHAI Zifan
 
(Research Institute of Journalism and Communication, Sichuan University, Chengdu610065, China)
 
Abstract: With mediaintegration advancingto a deeperconstruction phase, the pattern of city community communicationalsodevelopsand transformsintheaccelerated integration, hence exhibiting new communication paradigm and presentation forms. The present essay focuses on the dynamic model of community communication. By analyzing the nature, transformation, ideology condition of community communication,we intend to summarize five types of communication forces: driving, transmitting, clustering, ritualizing and structuring. Besides,we exert emphasis on such new practical features as idiosoma communication, landscape communication and personal ritual occurring nowadays, and attempt to disclose its repositioning in the construction process of the state and the region.
 
Key words: community communication; media integration;dynamic model;dimensional practice
 
 
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