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| 文章编号：1672-3104(2009)01−0076−07 |
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对加快发展中国企业国际知名品牌问题的思考 |
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孙国辉，王生辉 |
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（中央财经大学商学院，北京，100081） |
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| 摘 要： 我国已初步形成了一批自主品牌，但是在发展和建设国际知名品牌方面还存在各种各样的问题。加快企业国际知名品牌的发展，对于企业自身竞争力的增强、产业结构的升级乃至整个国家竞争力的提升及民族经济的发展，都具有重要战略意义。在具体的发展思路上，企业应该采用系统的观点和方法，扎实做好各项工作；而政府应制定有效的政策并采取相应的措施，为企业营造一个更为宽松和有利的环境。 |
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| 关键词： 自主品牌；国际知名品牌；企业国际化 |
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Thoughts on quickening the development of Chinese enterprises’ international famous brands |
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SUN Guohui, WANG Shenghui |
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（Business School, Central University of Finance and Economics, Beijing 100081） |
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| Abstract: China has owned some independent brands primarily, but is still faced with many problems in the process of developing and building international famous brands. To quicken the development of international famous brands is very important for improving enterprises’ competitive power, upgrading industries’ structures, promoting our country’s competitive power and developing national economy. To accelerate this process, on the one hand, enterprises should adopt systemic prospects and do related works well; on the other hand, the government should make effective policies and take necessary measures to create favorable environments. |
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Key words: independent brands; international famous brands; internationalization of the firm |
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