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| 文章编号：1672-3104(2014)06-0224-07 |
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城市形象视觉管理研究 |
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孙湘明1，孙颖2，马玮丽1 |
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（1. 中南大学建筑与艺术学院，湖南长沙，410083；2. 中南大学公共管理学院，湖南长沙，410083） |
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| 摘 要： 城市形象以最为直接和最具普遍认同感的视觉形式进行传播，其视觉符号是城市精神与核心价值观的视觉载体，构成了城市视觉管理的物资媒介。以城市形象设计和城市管理理论为基点，从城市精神与核心价值观出发，提出视觉文化现象是城市管理向视觉管理转型的基本动因；从精神表征化与管理可视化角度，探讨城市形象视觉管理的潜能与可行性；从城市形象视觉管理形式角度，提出意象规范的隐形管理功能和形象规范的显性管理功能构成了规范化管理形式，以及形象战略定位差异与视觉识别差异所形成的独特的差异化管理形式。 |
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| 关键词： 城市形象；视觉管理；价值观；视觉化 |
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First research on visual management of urban image system |
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SUN Xiangming, SUN Yin, MA Weili |
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（School of Architecture and Art, Central South University, Changsha 410083, China;
School of Public Administration, Central South University, Changsha 410083, China） |
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| Abstract: The city Image can be spread widely by the visual form, which is the visual carrier of the spirit and core values of the city and the media of the Urban Vision Management. Based on the theory of design and management, starting from the city spirit and core values, the authors believe that the visual culture phenomenon is the basic factor of city management transforming to urban visual management; From the perspective of mind identity representation and management of visualization, this paper discusses the potential and feasibility of the c, ity image management and from the perspective of city visual management, it suggests the standardized management which includes invisible image management and dominant management, and the unique form of differentiation management consisting of the difference form of city image strategy and visual identity. |
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Key words: urban image system; visual management; values; visualization |
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