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| 文章编号：1672-3104(2014)05-0024-05 |
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物、符号与符号消费的伦理意蕴 |
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汪怀君 |
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（中国石油大学(华东)马克思主义学院，山东青岛，266580） |
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| 摘 要： 后现代社会消费模式发生了质变，那就是符号消费的产生。符号消费逻辑运作的前提是物必须成为符号。在物的世界与人的精神世界的交互运动中，物具备了符号价值与社会意义。因而消费体现为复杂的、综合性的文化现象。消费并非与他人无涉的纯粹的个人行为，而是关乎他人的伦理行为，关乎他人的生存资源、他人的感受、他人的权利。在符号消费过程中，消费者主体不断趋于精神性的自我实现，破坏并也生成着新的伦理文化，解构并建构着新的社会伦理关系与结构。 |
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| 关键词： 物；符号；符号消费；伦理意蕴 |
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Ethical implication of matter, symbol and symbolic consumption |
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WANG Huaijun |
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（Department of Marxism, Chinese Petroleum University, Qingdao 266580, China） |
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| Abstract: Post-modern social consumption patterns have undergone a qualitative change, which is the symbolic consumption. The premise of logical operation of symbol consumption is that the matter must be a symbol. In interactive movement between the material world and people’s spiritual world, the matter has symbolic value and social significance, thus consumption reflects the complex, comprehensive cultural phenomenon. Consumption is not a pure personal behavior that does not need to cooperate with others, and there is a close relationship with the ethical behavior of others, others’ living resources, the feelings and rights of others. In the symbolic consumption process, the consumer subjects tend to spiritual self-realization unceasingly, which destroys the old while creating new ethical culture and constructing new social ethics relation and structure. |
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Key words: matter; symbol; symbolic consumption; ethical implication |
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