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| 文章编号：1672-3104(2008)06−0854−04 |
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从主体性哲学的角度看传播活动中的
传受关系 |
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祝平良 |
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（中共湖南省委宣传部，湖南长沙，410011） |
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| 摘 要： 从主体性哲学的角度考察传播活动中传、受双方的关系，则“传者本位”和“受众本位”的理论体现的都是主客体二元对立的传播关系，而理想的传播关系应是传者和受众的互为主体和良性互动。然而，现实中的传播关系根源于主客体在现实中的社会关系，因此，现实的传播关系不可避免地以主客对立的传播关系为主导，主体间性只能在主客对立的过程中实现，即在主—客—主的框架中追求完美主体间性的传播关系。 |
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| 关键词： 受众理论；传者本位；受众本位；主体间性 |
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On relationship between the propagator and the public in
publicity in terms of the subjective philosophy |
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ZHU Pingliang |
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（Department of Publicity of Hunan CPC, Changsha 410011, China） |
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| Abstract: The author analyzed the relationship between the propagator and the public in publicity in terms of subjective philosophy, and believes that the both theory of “Propagator Standard” and “Public Standard” express the propagation relationship of the dualist of the subject and object, and the ideal propagation relationship should be the mutual subject of the propagator and public and their positive interactions. The origin of the propagation relationship is, however, the social relationship between the subject and object in reality. Therefore, the propagation relationship of the dualist of the subject and object inevitably plays a main role in the propagation relationship in reality. The subjectivism can only be realized in the process of the dualist subject and object, that is, the ideal propagation relationship can be pursued in the frame of subject-object-subject |
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Key words: Public Theory; Propagator Standard; Public Standard; subjectivism |
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