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| 文章编号：1672-3104(2013)06-0079-07 |
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身份感知构念下创业动机对创业行为影响研究 |
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包建华1, 2，方世建2，刘强强2 |
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（1. 南京审计学院经济学院，江苏南京，211815；
2. 中国科学技术大学管理学院，安徽合肥，230026） |
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| 摘 要： 在回顾有关企业家身份愿望及创业经历和结果的文献基础上，通过自我感知的可能身份的分析，提出了企业家身份愿望、创业意愿(动机)及早期创业行为的关系模型，并采用回归分析进行实证检验。研究结果显示，个体企业家身份愿望与创业意愿形成正相关，创业意愿对早期创业行为有积极影响，且先前经验在创业意愿作用于早期创业行为的过程中起到明显的中介作用。 |
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| 关键词： 创业动机；企业家身份愿望；创业意愿；创业行为 |
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The behavioral impact of entrepreneurial motivation：From an identity-possible self-perspective |
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BAO Jianhua1, 2, FANG Shijian2, LIU Qiangqiang2 |
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（1. Institute of Economics, Nanjing Audit University, Nanjing 211815, China;
2. School of Management, University of Science and Technology of China, Hefei 230026, China） |
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| Abstract: Base on reviewing literature about describing antecedents and outcomes of entrepreneur identity aspirations, the authors propose a model to interpret the relationship between entrepreneur identity, entrepreneurial intention and nascent entrepreneurial behaviors. This paper examines the model by using regression analysis and the sample of MBA students. Entrepreneur identity aspiration strength predicted entrepreneurial intention, and entrepreneurial intention is positive to nascent entrepreneurial behaviors. Additionally, prior work experience moderates the relationship between entrepreneurial intention and nascent behaviors obviously. |
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Key words: entrepreneurial motivation; entrepreneur identity; entrepreneurial intention; entrepreneurial behavior |
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