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中南大学学报(社会科学版)
ZHONGNAN DAXUE XUEBAO(SHEHUI KEXUE BAN)

2013年08月第19卷第4期
   
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文章编号:1672-3104(2013)04-0201-04
 
从切糕事件看政务微博的使用误区与危机应对
 
陈红梅
 
(江苏师范大学传媒与影视学院,江苏徐州,221000)
 
摘  要: 2012年12月微博上引起公众广泛关注的“切糕事件”,从一个侧面向我们展示了目前我国政务微博在使用过程中的误区,如信息发布不准、缺乏及时性、面对公众质疑缺乏纠偏的能力、存在害怕公众舆论而错误删除等问题。在新媒体时代,政务微博应掌握应对危机的策略,切实做好危机的预防、应对和总结。
 
关键词: 切糕事件;政务微博;使用误区;危机应对
 
 
The misuse and crisis response of government microblogging from the “Cake-cutting” issue
 
CHEN Hongmei
 
(Media and Film College, Jiangsu Normal University, Xuzhou 221000, China)
 
Abstract: The “Cake-cutting issue”, which caused wide public concern since December 2012 from one side, showed us the misuse of the government microblogging, such as Inaccurate information, lack of timeliness, lack of corrective ability when facing the public questioned, and there is the fear of public opinion and deleted by mistake. In the era of new media, government microblogging should have a strategy to deal with the crisis, these strategies are different due to the different periods of crisis.
 
Key words: The “cut cake event”; government microblogging; misuse; Crisis response
 
 
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