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文章编号:1672-3104(2013)01-0012-06 |
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创意定价与创意产业发展
--基于经济学原理视角的思辨 |
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杨江云 |
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(黎明职业大学,福建泉州,362000) |
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摘 要: 为了使创意能发展成为经济意义和自身本质属性的创意产业,依据经济学原理,运用经济学工具,采用经济学的实证分析法等研究方法,认为创意这思维活动或思维成果要转化为“生产金子”的创意产业,获取比其他产业更高的利润,必须经过创意的初级和高级定价,创意定价就是从创意这“圣牛”找到最好牛排。创意初级定价是从具有无限可能的创意中筛选可能发展为创意产业“基因”的创意,其定价准则是:创意要能物化并使导向生产的产品能规模化生产等三项要件约束;高级定价是在初级定价基础,通过定价机制筛选可能成为创意产业“种子”的创意,其定价准则是:创意导向生产的产品生产要具有持续性和获取较高利润的长期性等三项要件约束,在供给与需求的曲线移动应存在例外。 |
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关键词: 创意产业;初级定价;高级定价;定价准则;创意产业本质 |
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Pricing of Originality and the Development of Creative Industru
--Speculation from the Visual Angle of Economics principle |
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YANG Jiangyun |
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(Scientific Research Department of Liming Vocational University) |
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Abstract: Elementary price is the creativity which is selected from the unlimited creativity through pricing mechanism, and which will become the creative industry gene. Senior price is based on elementary price. Its price fixing standards are that the products which be made through creativity will be with the range and quality, the produce will be with persistence and permanent high profits. |
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Key words: creative industry; elementary price; senior price; fixing price standards; essence of creative |
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