|
| 文章编号：1672-3104(2008)03−0301−06 |
| |
|
企业R＆D国际化的组织模式及竞争优势分析 |
| |
曾德明，陈静华，朱丹 |
| |
|
（湖南大学工商管理学院，湖南长沙，410082） |
| |
| 摘 要： R＆D国际化为企业提高技术水平，保持市场竞争优势提供了新的通道。尽管R＆D国际化活动在国外开展已经有20多年的时间，但如何更好地组织R＆D国际化活动仍然是一个需要进一步探讨的问题。本文在分析企业R＆D国际化各类组织模式及其特点的基础上，分析了R&D国际化对企业提高竞争优势的重要作用。 |
| |
| 关键词： R＆D国际化；组织模式；竞争优势 |
| |
|
| |
An Analysis of Organization Patterns and Competitive Advantage of Globalization of Corporation R&D |
| |
ZENG Deming, CHEN Jinghua, ZHU Dan |
| |
（School of Business Administration, Hunan University, Changsha 410082, China） |
| |
| Abstract: R&D globalization provides a new way to generate and heighten technology level and sustain market competitiveness. Although it has been twenty years since abroad companies experimented with R&D globalization, effective organization and management of global R&D still remains an area in which corporations are struggling to explore successfully. This paper analyses different patterns corporation used to organize their R&D globalization activities, describes characters of each pattern and indicates its great effect to enhance core competitive for corporation. |
| |
Key words: R&D globalization; organization pattern; competitive advantage |
| |
|
