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| 文章编号：1672-3104(2008)02−0157−06 |
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跨国市场进入模式选择的影响因素 |
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周德群，张慧明 |
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（南京航空航天大学经济与管理学院，江苏南京，210016） |
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| 摘 要： 跨国市场进入模式选择是企业国际化过程中的重要战略决策，近30年来一直受到学者的关注，然而以往的文献尤其是国内的文献缺少对进入模式影响因素的系统研究，本文拟在该方面作些尝试。文章将从东道国所有权限制、市场规模、文化距离、产业增长率、产业组织特征、资产专用性以及微观层面的公司规模、公司技术知识、公司经验、资本密集度等十个方面对跨国市场进入模式的影响进行回顾与评析，指出目前研究的不足以及值得探讨的几个研究方向。 |
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| 关键词： 企业国际化；跨国公司；进入模式 |
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Factors of Multinational Entry Mode Choices: A Review |
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ZHOU Dequn, ZHANG Huiming |
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（College of Economics and Management, Nanjing University of Aeronautics and Astronautics,Nanjing 210016, China） |
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| Abstract: Multinational entry mode choices are enterprises’ important strategic decisions which have been paid attention to in past 30 years, whereas systemic research of entry modes’ influence factors are scanty as for former literatures, especially for domestic ones. Aiming at such deficits, this article attempts to review ten factors such as proprietorship restriction of host country, market scale, culture differences, industrial growth rate, industrial organizations, asset specification, firm scale, firm skill, firm experience and capital intensity influencing entry mode choices. It also analyzes the disadvantages of research and offers some suggestions. |
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Key words: internationalization of the firm; multinational enterprise; entry modes; influence factors |
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