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| 文章编号：1672-3104(2008)01−0116−07 |
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论名人博客的精神特质及其影响 |
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聂茂，李君 |
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（中南大学文学院，湖南长沙，410083） |
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| 摘 要： 通过选取新浪网上高点击率的名人博客做内容上的横向对比分析，并从名人博客的产生背景、发展现状、对大众精神的影响等方面对此现象作传播学上的解读，发现名人博客不仅拓展了信息知晓与获取的渠道，改变了单一线性的传播格局，还增强了个人对媒体施加影响的权利，并对传统文化价值观念带来示范性的冲击。名人博客将和草根博客一起推动“博客”的普及主流化发展。 |
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| 关键词： 名人博客；自媒体；精神特质 |
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Review the spiritual features and infection from Celebrity blog |
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NIE Mao, LI Jun |
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（School of Literature, Central South University, Changsha 410083, China） |
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| Abstract: By analyzing celebrity blogs on the Sina website (www.sina.com) which many people prefer, and trying to expound celebrity blog from a communication studies perspective, which involved creating background, the present developing conditions, special features about contents and the influence it brings about to the masses’ spirit, the authors find that celebrity blogs broaden the channel to gain information. Besides, they have changed the traditional communication pattern which one-way transmission and strengthen the power which masses use to affect the media. Moreover, they have exerted great influence on the cultural values and conceptions. The celebrity blog and grassblog will together push the development of the blog. |
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Key words: celebrity blog; user-operated media; spiriting feature |
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