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| 文章编号：1672-3104(2011)04-0201-06 |
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修辞权威、修辞人格与修辞劝说的互动关系研究 |
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李克1, 3，刘新芳2, 3 |
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（1. 山东工商学院外国语学院，山东烟台，264005；2. 苏州科技学院外国语学院，江苏苏州，215011；
3. 上海外国语大学语言研究所，上海，200083） |
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| 摘 要： 修辞权威、修辞人格与修辞劝说之间有着紧密的关联。修辞权威是修辞人格的配套因素。修辞人格是修辞权威的载体。修辞者借助修辞权威创设的修辞人格实现对受众的劝说。本文将在分析一则汽车广告的基础上探讨以上三者之间的互动关联以及修辞劝说的效果。 |
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| 关键词： 修辞权威；修辞人格；修辞劝说；西方修辞学；修辞术；亚里士多德 |
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A Study of the Interactional Relation between Rhetorical Authority,
Ethos, and Persuasion Based on A Piece of Motor Ad |
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LI Ke1, 3, LIU Xinfang2, 3 |
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（1. Shandong Institute of Business and Technology, Yantai 264005, China;
2. Suzhou University of Science and Technology, Suzhou 215011, China；
3. Shanghai International Studies University, Shanghai 200083, China） |
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| Abstract: Rhetorical authority, ethos and persuasion are closely related. Rhetorical authority is a factor of ethos, and ethos is the carrier of rhetorical authority. Rhetors can successfully achieve the purpose of persuasion by ethos constructed by rhetorical authority. The authors illustrate the relation between rhetorical authority, ethos and persuasion, and the effect of persuasion by an analysis of a piece of motor ad. |
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Key words: rhetorical authority; ethos; persuasion; Western Rhetoric; rhetoric styles; Aristotle |
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