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| 文章编号：1672-3104(2010)03-0074-04 |
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认同视角下的毕业大学生求职消费分析 |
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马箭，程伟波 |
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（中南大学公共管理学院，湖南长沙，410083） |
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| 摘 要： 消费活动是一种特殊而又重要的认同活动。人们进行消费，实质上是创造、维持或改变自己的认同。以毕业大学生为研究对象，从认同的社会学视角对大学生的求职消费进行分析，发现求职消费服务于认同的形成和塑造，并体现了社会对个体形象的规范和预期。求职消费活动体现了大学生的群体归属感和群体认同。 |
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| 关键词： 毕业大学生；求职消费；个体认同；社会认同；社会学 |
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An analysis of the consumption of college graduates seeking jobs |
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MA Jian, CHENG Weibo |
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（Public Administration College, Central South University, Changsha 410083, China） |
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| Abstract: Consumption activity is a special and important activity of identity, and people engaging in consumption are to create, maintain or change their identity in essence. The authors analyze the consumption of college students seeking jobs from the identitition perspective of the sociology. We find that Job-seekers’ consumption agrees to the formation and shape of identity, and shows the norms and expectations of personal image; Job consumption reflects the sense of group and social identity. |
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Key words: college graduate; job-seekers consumption; individual identity; social identity |
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