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| 文章编号：1672-3104(2003)04-0491-04 |
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行为金融学的创新 |
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饶育蕾,马吉庆 |
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（中南大学商学院，湖南长沙，410083） |
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| 摘 要： 原理创新和实践创新构成行为金融创新体系。具体包括原理创新、技术创新、意识创新、市场创新和管理创新等。原理创新是对理性人基本假设及其相应推论的挑战；技术创新是基于人类有限理性的技术创造；意识创新是创新应用的前提、再创新的引导；市场创新是创新的源头和终点。管理创新是创新过程中各要素之间的协调和整合机制。 |
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| 关键词： 行为金融学；创新理论；心理学 |
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The Innovation of Behavioral Finance in Theory and Practice |
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RAO Yu-lei,MA Ji-qing |
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（School of Business, Central South University, Changsha 410083, China） |
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| Abstract: From the innovative aspects of technology, an innovative system of behavioral finance is established. The system includes the innovation of theory, technology, notion, market, and management. The theoretical innovation promotes the research on decision-making under uncertainty and accelerates the development of modern economics. The technological innovation is the creation in technology based on bounded rationality of human. The innovation of notion is the premise of application and guide of reinnovation. The innovation of market is the source and end of innovation. The innovation of management harmonizes and conform all factors in the process of innovation. |
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Key words: behavioral finance; the theory of innovation; psychology |
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