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文章编号:1672-3104(2003)02-0209-04 |
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基于网络经济的消费理论创新 |
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楚尔鸣,何恒远 |
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(湘潭大学消费经济研究所,湖南湘潭,411105) |
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摘 要: 网络经济的消费特征突破了传统消费理论的界域,并使传统经济学的边际效用递减规律转变为边际效用递增规律、客观稀缺性规律转变为主观稀缺性规律等。作者从网络经济的消费特征及其规律性入手,分析了网络经济对传统消费理论的影响,并从知识技术积累机制与边际效用递增规律、商品边际替代率递增规律与无差异曲线的旋转、成本-效用分析范式与传统的预算约束软化以及效用均衡与剩余四个方面勾勒出网络经济的消费理论雏形,呼吁建立网络消费理论。 |
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关键词: 网络经济; 传统消费理论; 网络消费理论 |
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Innovation of consumption theory on the basis of network economy |
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CHU Er-ming,HE Heng-yuan |
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(The Research Institute of Consumption Economy, Xiangtan University Xiangtan, 411105, China) |
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Abstract: The consumption character of network economy has broken through the limit of the traditional consumption theory. It also turns the law of MU decrease into the law of MU increase , the law of objective scarcity into the law of subjective scarcity, etc. The authors analyze the network consumption's Character, regularity and effect on traditional consumption theory, and suggest a framework of the consumption theory of network economy in the following aspects: the accumulative mechanism of technology ,the law of MRS increase , the paradigm of cost-utility analysis and the balance & surplus of utility. Lastly, the authors propose establishing the network consumption theory. |
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Key words: network economy; tranditional consumption theory; network consumption theory |
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