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| 文章编号：1672-3104(2026)01-0154-10 |
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数字时代的意识形态叙事：价值意蕴、潜在危机与化解策略 |
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曹清燕，欧露雯 |
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（中南大学马克思主义学院，湖南长沙，410083） |
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| 摘 要： 意识形态工作是党的一项极端重要的工作，必须牢牢掌握意识形态工作的主动权和话语权。叙事学范式为抽象复杂的意识形态观念传播与培育提供了有效话语媒介与共通意义空间。从价值建构的规范性维度剖析，意识形态叙事具有从抽象到具体的总体把握之认知价值、从言语到行为的话语实践之行动价值、从特殊到普遍的扩展传播之文化价值。然而，在数字时代，意识形态叙事面临叙事主体去中心化危机、叙事场域去空间化危机和叙事情境去时间化危机。为此，要辩证结合意识形态叙事一元与多元、动态更新意识形态叙事内容与形式、适时均衡意识形态叙事供给与需求，实现叙事主体的重塑、空间的再构以及时间的激活。 |
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| 关键词： 数字时代；意识形态叙事；价值意蕴；潜在危机；化解策略 |
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Ideological narratives in the digital age: Value implications, potential crises, and resolution strategies |
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CAO Qingyan, OU Luwen |
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（School of Marxism, Central South University, Changsha 410083, China） |
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| Abstract: Ideological work is an extremely important task for the Communist Party of China, and it is essential to proactively grasp the initiative power and discourse power of ideological work. The narrative paradigm provides an effective discursive medium and a common meaningful space for understanding and disseminating abstract and complex ideologies. Judging from the normative dimension of value construction, ideological narratives contribute to comprehending development from the abstract to the concrete, facilitate the transformation of speech into practical action, and promote the expansion of culture from the particular to the universal. However, in the digital age, ideological narratives face crises such as the decentralization of narrative subjects, the despatialization of narrative fields, and the detemporalization of narrative contexts. To address these challenges, it is necessary to dialectically integrate the unity and diversity of ideological narratives, dynamically update their content and forms, and balance the supply and demand of ideological narratives in a timely manner, thereby reconstructing the subject, space, and time of narratives. |
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Key words: the digital age; ideological narratives; value implications; potential crises; resolution strategies |
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