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| 文章编号：1672-3104(2025)01-0193-14 |
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文学经典与生活世界的连接：抖音平台苏轼诗词短视频的互文性分析 |
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范明献，杨璧全 |
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（中南大学人文学院，湖南长沙，410012） |
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| 摘 要： 以文学经典为代表的优秀传统文化融入网络视听系统的关键是创新跨媒介叙事的互文机制。聚焦抖音平台苏轼诗词的跨媒介叙事实践，借助“文本—话语—文化”的互文性分析框架，对抖音平台2 150条苏轼诗词短视频进行内容分析。研究发现：在文本层面，短视频“重置”了高传播力的苏轼诗词篇目，并以人生故事叙述、诗词赏析、诗词唱诵等方式呈现诗词的内容；在话语层面，社交短视频平台形成了“温暖现实主义”叙事、现代爱情悲剧叙事、互联网“模因”的“破圈叙事”等三类叙事话语；在文化层面，社交媒介不仅在具体文本中将文学经典编入短视频，而且将其与当下加速社会下当代人的生活世界相勾连，形成了连接“传统”文学经典与“现代”生活世界的双重跨媒介互文叙事策略。 |
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| 关键词： 苏轼诗词；短视频平台；文学经典；跨媒介叙事；互文性 |
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The connection between literary classics and the living world: An intertextual analysis of Su Shi’s poetry short videos on the TikTok |
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FAN Mingxian, YANG Biquan |
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（School of Humanities, Central South University, Changsha 410012, China） |
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| Abstract: The key to integrating the excellent traditional culture represented by literary classics into the online audiovisual system is to innovate the intertextuality mechanism of the cross-media narrative. By focusing on the cross-media narrative practice of Su Shi’s poems on the TikTok, and by employing the intertextual analysis framework of “text-discourse-culture”, this study analyzes 2 150 short videos of Su Shi’s poems on the TikTok. The study finds that at the text level, the short videos “reset” the high-dissemination Su Shi poems, and present the content of the poems in the form of life story narration, poetry appreciation, and poetry recitation; at the discourse level, social short video platforms form such three types of narrative discourses as “warm realist” narrative, modern love tragedy narrative, and “circle-breaking narrative” of Internet “meme”; at the cultural level, social media not only weaves literary classics into short videos in specific texts, but also connects them with the living world of contemporary people in the current accelerated society, forming a dual cross-media intertextual narrative strategy that connects “traditional” literary classics with the “modern” living world. |
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Key words: Su Shi’s poetry; short video platform; literary classics; cross-media narrative; intertextuality |
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