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| 文章编号：1672-3104(2023)05-0188-13 |
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网络作家的叙事策略与价值赋能——以中国作家网“网络文学名家谈写作”为考察中心 |
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聂茂，张旭 |
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（中南大学人文学院，湖南长沙，410083） |
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| 摘 要： 快速发展的网络文学具有其普遍的价值规律和内在逻辑。网络作家的书写既是个体经验和叙事策略的具体呈现，也隐含着集体记忆与国家经验。从网络作家的基本样态与叙事逻辑出发，通过对拟态环境下“金字塔”结构的人物设定和“更新—追更”循环系统的分析，可以发现网络文学生产场域的动力机制。其中，“IP改编”为“讲好中国故事”提供精彩而鲜活的样本，不仅丰富了广大读者的娱乐生活，满足人民群众日益增长的精神需要，给网络作家带来可观的经济效益，而且提供了跨文化语境下国际传播的新经验，为网络文学价值赋能提供了可资借鉴的现实路径。 |
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| 关键词： 网络作家；叙事策略；拟态环境；IP改编；价值赋能 |
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The narrative strategy and value empowerment of online writers: Taking "online literature masters talking about writing"on the Chinese writers' website as the investigation center |
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NIE Mao，ZHANG Xu |
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（College of Humanities, Central South University, Changsha 410083, China） |
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| Abstract: The rapidly-developing network literature has its universal law of value and internal logic. The writing of online writers is not only a concrete representation of individual experiences and narrative strategies, but also implies collective memory and national experiences. Starting from the basic patterns and narrative logic of online writers, this paper, by analyzing the character setting of the "pyramid" structure and the "update update" cycle system in a simulated environment, discovers the dynamic mechanism of the production field of online literature. "IP adaptation" provides exciting and vivid samples for "telling Chinese stories well", not only enriching the entertainment life of readers, meeting the growing spiritual needs of the people, but also bringing considerable economic benefits to online writers, and providing new experiences for international communication in cross-cultural contexts as well as a practical path for the value of online literature that can be used for reference. |
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Key words: online writers; narrative strategy; pseudo-environment; IP adaptation; value empowerment |
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