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| 文章编号：1672-3104(2009)03-0385-07 |
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新兴市场跨国公司的优势与战略 |
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黄兆银 |
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（武汉大学经济与管理学院，湖北武汉，430072） |
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| 摘 要： 聚焦于新兴市场跨国公司(EEMs)，文章首先考察了新兴市场跨国公司在世界经济中的迅速崛起，发现其中一些公司已经成为所在产业中处于世界领先地位的公司。然后，文章讨论了EEMs在国际化进程中的竞争优势。文章的第三部分总结了EEMs 国际化的战略。文章的结论是，EEMs 以比较优势为起点开始国际化进程，但是，应该努力发展自己的竞争优势。 |
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| 关键词： 企业国际化；新兴市场；跨国公司 |
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The Advantages and Strategies of The Emerging-market Multinationals |
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HUANG Zhaoyin |
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（Economics and Management School, Wuhan University, Wuhan 430072, China） |
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| Abstract: This paper focuses on the emerging market multinationals(EEMs). We first look at EEMs’ rapid rise in world economy. Some of EEMs are industry-leading companies around the world. Then we discuss the competitive advantages of EEMs in the process of internationalization. In the third part of this paper we examine the strategies of of EMMs. The conclusion is that EEMs initiate the internationalization with comparative advantages, but they should make efforts for the development of the competitive advantages. |
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Key words: internationalization of the firm; Emerging Market; Multinational corporations |
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