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| 文章编号：1672-3104(2012)02-0126-05 |
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产业化背景下的文学网站景观 |
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禹建湘 |
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（中南大学文学院，湖南长沙，410083） |
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| 摘 要： 网络文学由于自身发展的规律而走向了产业化道路，其盈利方式使得各种文学网站井喷式地增长，原创在线阅读文学网站成为主流。为了吸引眼球，文学网站在栏目设置上呈现各自特色，突出各自主题。文学网站还通过收费阅读、全版权运营、跨界拓展等方式形成产业链，前景乐观。但同时，由于文学网站产业化本身的风险及盗版等外部环境的干扰，其发展还有很多问题有待解决。 |
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| 关键词： 网络文学；产业化；文学网站；在线阅读；电子书 |
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The Landscape of the Literary Websites Under the Background of
the Industrialization |
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YU Jianxiang |
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（Literature College of Central South University, Changsha 410083, China） |
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| Abstract: Because of its own law of development, the network literature moves towards to the road of industrialization. The profitable way causes blowout growth of various literary websites. The original online reading literary websites become the mainstream. In order to attract the eyes, the columns of the literary websites present on their special characteristics and highlight subjects. Literary websites also experience charge reading, all copyright operation, and cross-border expansion, etc. form industry chain. Their prospects are bright. But the development of the literary websites bring about many issues to be solved, due to their own risk of industrialization and the interference of the external environment such as piracy. |
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Key words: network literature; industrialization; literary website; online reading; electronic books |
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