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| 文章编号：1672-3104(2004)03-0321-05 |
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技术创新与顾客价值的动态匹配 |
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周文辉 |
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（中南大学商学院,湖南长沙,410083） |
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| 摘 要： 竞争优势的关键在于企业能为顾客创造价值,技术创新只有聚焦于顾客价值才能转变为竞争优势。有效的技术创新战略在于将技术解决方案与顾客实际需求相适应,找准目标顾客最重视的利益作为技术创新的突破口,既关注产品功能利益的创造,也关注顾客感受过程创新。与此同时,企业还要及时洞察顾客价值转移的方向,即掌握顾客的真实偏好及其变化趋势,并以持续的技术创新去满足变化了的顾客及其变化了的需求,以确保企业的技术创新能够动态适应顾客需求的变化,以保持持续的竞争优势。 |
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| 关键词： 顾客价值;竞争优势;技术创新;顾客价值转移 |
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Dynamic matching of technological innovation and customer value |
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ZHOUWen-hui |
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（School of Business,Central South University,Changsha 410083,China） |
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| Abstract: The key to the competition advantage lies in the fact that enterprises can create value for customer, the technological innovation can’t be changed into the competitive advantage unless focusing on customer’s value. The effective technological innovation strategy lies in being in conformitywith customer’s actual demand of the technological solution, finding goal interests that customer paying attention tomost accurately as breach of technological innovation, paying close attention to the creation of the function interests of the products, paying close attention to the thing that the customer experiences the course to innovate. Meanwhile, Company should apperceive the aspect of value migration in which customer’s value will be shifted in time, namely, to grasp the customer’s true partiality and variation tendency, and meet customer’s and changing of the change demandswith the lasting technological innovation so as to ensure that technological innovation of enterprise can meet customer change of demand and keep the lasting competition advantage. |
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Key words: customer value; competitive advantage; technology innovation; value migration |
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